![]() You can filter available themes by e-commerce category and preview all its features for free-you’ll have to pay only once the store goes live. In turn, Shopify offers a dedicated Theme Store with a selection of 100+ themes that require a one-time purchase of $100-300 (plus, there are 11 free ones). For merchants on annual Business and Unlimited plans, the platform gives 2 and 12 hours of free customization development respectively. For extra customizations, Ecwid offers its own services: you can offer a custom integration or design tweak. Even though there are technically no themes on Ecwid, you can find compatible ones on external services like ThemeForest. Plus, Ecwid enables the application of custom CSS. On top of customizing each chosen block, you can choose typography and colors, as well as upload your images to certain elements of the site. Rearranging site blocks in Ecwid’s editorĪpart from content sections, the editor allows you to set up navigational elements and menus to structure your site. The blocks you add can be rearranged and renamed for easier navigation. ![]() Ecwid’s editor, Instant Site, offers design blocks that can be customized and placed in different sections of the website. It has dozens of industry-based templates that can be chosen in the site editor, but they only differ in the design of the homepage. Shopify: store designĬontrary to Shopify, Ecwid doesn’t have a theme store. Plus, Shopify offers advanced localization in some plans, letting you adjust the products and prices to each market. On Ecwid, you can only translate your site manually and add it to the editor, while on Shopify, you can also use translation apps and automate the process. Speaking of multilingual store support, Shopify includes much more localization options. There’s a difference in the number of products: while all Shopify plans allow you to sell an unlimited number of items, Ecwid comes with limitations. Both platforms allow you to sell internationally and support different types of products-you can sell digital items along with physical ones, and create subscription-based products. Ecwid only allows you to connect any domain you’ve bought somewhere else. Unlike Ecwid, Shopify also sells domains so you can create a custom one directly through the platform. The platforms also provide stores with a free SSL certificate and are PCI DSS certified to ensure data protection and security. They cover hosting needs and use a CDN with globally distributed nodes so that website content loads fast regardless of location. ![]() Shopify and Ecwid allow you to set up a site and sell online. Ecwid has been recognized as one of the easiest e-commerce platforms in use-in the easiest-to-use list on G2, it occupies second place, while Shopify is ranked third.Īccording to the latest statistics, The Shopify's GMV reached more than $197B in 2022 The basics offered by Ecwid and Shopify More than 60% of all stores sell less than 10 products, which goes in line with Ecwid being mostly targeted at small businesses. Most merchants using Ecwid come from English-speaking countries, namely the US. At the moment, there are around 180,000 live stores powered by Ecwid, and the platform shows a 20% year-over-year growth. Plus, you can integrate Ecwid into an existing site without building one from scratch. While affordability is the first thing that distinguishes Ecwid from the competition, it offers a decent set of features (which we’ll cover in this post). Unlike many other platforms, it allows creating an online store for free (the free plan is naturally quite limited in functionality, but it still might be a valid option) and doesn’t charge transaction fees. At first, it was only a plugin that would add e-commerce functionality to existing sites, and later on, it grew into a self-sufficient store builder. ![]() Ecwid is an e-commerce platform launched in 2009 to cater to small businesses.
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